Brand
Marketing
Case Study:
Reinvigorating a dynamic brand, arming it with a focussed brand strategy and clarity of visual communication.
Explore Performance originally approached us to tidy up it’s proposal and client keynote decks. But after sitting down with them it became clear that they needed an overhaul of their brand strategy and a closer connection to their audience. We came up with a new brand marketing strategy for them.
After our initial strategy consultation, we looked at ways to leverage the story-telling behind their brand. This was done through visual and linguistic punctuation (using cinematic imagery and simple, impactful copy). Once we refreshed the identity, we explored how they could use this style to create more meaningful content, forging a stronger emotional connection with their audience.
Deliverables:
Brand & communication guidelines
Updated brand strategy
Marketing templates: Keynote decks, social media, email, website
Structured marketing strategy
Content creation
This new ‘cinematic’ style put human experience at the centre of their communications, immersing their audience in the lived experience of the stories they were telling.
We then broke down their comms into brand, product and thought leadership categories and came up with styles to differentiate them. This allowed them to effectively reach various target audiences through different campaigns across different channels. All of this whilst having a consistent look, feel and tone of voice across the board.
This updated strategy gave them more traction across their social media channels and more direct engagement from clients both online and off. With the core business growing, Explore Performance are starting to add more products to their offering, using the our brand marketing strategy as a guide to shape how they market these new products.
Programme Key Visuals
Questioning your current Brand Marketing plan? Get in touch…