Brand
Marketing
Case Study:
Reinvigorating a dynamic brand, arming it with a focussed brand strategy and clarity of visual communication.
Explore Performance originally approached us to tidy up it’s proposal and client keynote decks. But after sitting down with them it became clear that they needed an overhaul of their brand strategy and a closer connection to their audience. We came up with a new brand marketing strategy for them.
After our initial strategy consultation, we looked at ways to leverage the story-telling behind their brand. This was done through visual and linguistic punctuation (using cinematic imagery and simple, impactful copy). Once we refreshed the identity, we explored how they could use this style to create more meaningful content, forging a stronger emotional connection with their audience.
Deliverables:
Brand & communication guidelines
Updated brand strategy
Marketing templates: Keynote decks, social media, email, website
Structured marketing strategy
Content creation
“Our collaboration with Jonas and the Form & Function team has been nothing short of exceptional, and I couldn’t be happier with the results.”
Brand Guidelines
Before / After
Keynote Deck
LInkedin Posts
Deck / Website continuity
Email marketing
This new ‘cinematic’ style put human experience at the centre of their communications, immersing their audience in the lived experience of the stories they were telling.
We then broke down their comms into brand, product and thought leadership categories and came up with styles to differentiate them. This allowed them to effectively reach various target audiences through different campaigns across different channels. All of this whilst having a consistent look, feel and tone of voice across the board.
This updated strategy gave them more traction across their social media channels and more direct engagement from clients both online and off. With the core business growing, Explore Performance are starting to add more products to their offering, using the our brand marketing strategy as a guide to shape how they market these new products.
“When we first approached Form & Function, we were in need of a brand refresh and updated sales materials. Jonas took our vision and turned it into a reality with unparalleled creativity and precision. The brand refresh not only breathed new life into our products but also gave us a clear and cohesive identity that resonates with our target audience.
The new sales materials that Jonas and the team designed were simple and effective. They were not only visually stunning but also incredibly effective in conveying our message and value proposition. The attention to detail and the strategic approach to design were evident in every aspect of the project.”
Programme Key Visuals
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